Despite Sega’s more modest success today and excitement over coming titles such as Yakuza: Like A Dragon, people are still trying their hardest to give Sega its prominence back in some way. This tendency has only gotten more obvious as Sony and Microsoft enter a new console generation.
For example, recent rumors postulated that Sega would become one of the newest content creators under the Microsoft umbrella. Additionally, there was speculation that since the Xbox doesn’t have a big presence in Japan, Sega and Microsoft would partner up to rebrand the Xbox there.
Current Sega CEO Haruki Satomi, in a 60th anniversary interview from June 2020, expressed gratitude that people still expect so much from Sega. “I want to us to continue making content that shows that we’re not going to betray such expectations.” he said.
In any case, adding a new console business at this point, 19 years down the line, would be a very difficult enterprise involving plenty of moving parts. Sega still doesn’t have the resources that its modern-day console competitors do, and hoping for new Sega hardware is pretty much wishful thinking at this point. While the company itself has not said “never,” signs point to “no.”