According to the research data analyzed and published by SafeBettingSites.com casual games were the most popular genre in mobile games during H1 2020. They accounted for 80% of global downloads while core games held 19% and casino games got 1%.
Furthermore, based on a report from Game Luster, casual games had a 58.86% market share during the same period. On the other hand, puzzle games had a 56.5% share and arcade games had 55.08%.
Hyper casual game installs double globally as China records 300% increase in gaming sessions
Hyper casual games are dominant under the casual genre, accounting for 30% of all downloads. According to data from Adjust and Unity, hyper casual games had been experiencing massive growth even prior to the pandemic. In 2019, they accounted for 78% of the most downloaded new games.
Moreover, they also had a 70% increase in IPM (Installs per Mille) during the same year. Between December 2019 and March 2020, the number of installs in the category more than doubled, increasing by 103%. China led the way with a 3.5x increase during the four-month period. In terms of gaming sessions, China once again took the first spot with a 300% increase in March compared to December 2019.
Mobile gaming overall is expected to be worth $77.2 billion in 2020 according to Newzoo. Itis almost half (48%) of the global industry’s estimated worth of $159.3 billion. Compared to PC and console gaming, it is the fastest growing segment, at a 13.3% rate.
On the Apple App Store and Google Play Store, games account for 74% of the gross consumer spend. During Q2 2020, consumer spend on mobile games reached $19 billion, marking a 15% increase quarter-over-quarter (QoQ). While casual games in most cases do not require any spending, they make money from ads. A study from Statista states that mobile ad spending is expected to surpass $280 billion by 2022.